What Google’s New AI Search Tool Means for Your Business
Google has just rolled out its powerful new AI-powered search experience—called AI Mode—to users across the UK. This marks one of the biggest changes to how we search online in years. Whether you’re running a small business or managing a larger operation, it’s a change worth paying attention to.
So, what does this mean for you—and how could it impact the way your business operates online and interacts with customers?
What Is Google’s AI Mode?
Google’s AI Mode uses artificial intelligence to improve how people search for information. Instead of just showing a list of links, it can now give users full, well-structured answers to more complex questions—right at the top of the search results.
For example, rather than typing “best accountants Edinburgh” and browsing through multiple links, a user might now ask, “What are the best accounting firms in Edinburgh?” Google’s AI then breaks the question into smaller parts, searches across its index, and delivers a concise summary with links to trusted sources.
It’s a smarter, faster way to get information—and it’s changing how customers find and evaluate businesses online.
Why It Matters to Businesses
Whether you’re a solicitor, retailer, accountant, or tradesperson, this shift in how search works could affect how customers find your business—and what they expect when they do.
Here’s why it matters:
- Customers are asking more specific questions – People now use natural language to search, like they’re talking to a person. If your business offers insurance, plumbing or catering, it’s more important than ever that your online information answers real-world questions clearly.
- First impressions will happen faster – Customers might get their answers directly from Google’s AI summary. That means your business must be ready to respond quickly when enquiries come in—whether by email, phone, or online forms.
- Reliable technology matters more than ever – As more customer decisions are made digitally and at speed, your systems need to be secure, fast, and reliable. If your email is down, your VOIP phone system is glitchy, or your cloud access is slow, you could miss valuable opportunities.
How IT Support Can Help
Keeping up with this change isn’t just about marketing—it’s about having the right IT infrastructure in place. Here’s how expert IT support can help:
- Secure your data with strong cybersecurity to protect your business as more people engage with you online.
- Improve communications with reliable VOIP solutions that ensure no call goes unanswered.
- Stay accessible with cloud systems that allow remote access to files and services, securely and efficiently.
- Respond quickly by keeping your systems running smoothly, so staff can focus on customers instead of fixing IT issues.
Final Thoughts
Google’s AI-powered search is changing how people use the internet—and how they find and choose businesses. Now is the perfect time to make sure your IT systems are ready to support faster decision-making, smarter customer journeys, and increased digital engagement.
Need help making sure your tech is ready for the future? Get in touch with our team today. Call us on 0333 9000 100 or send an email to: info@forthtech.co.uk.
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